Payment and Lending Product Lead

3 days ago


Malmo, Skåne, Sweden Resurs Bank Full time
B2B Marketing Professional

Resurs Bank is a leading provider of retail finance solutions in the Nordics, partnering with well-known brands like Elgiganten, Mio, Jula, and Åhléns.

We are seeking a skilled B2B marketing professional to spearhead our corporate offer in payments and lending.

About the Role

You will be responsible for understanding user needs, the competitive landscape, and positioning our products in a highly competitive, increasingly regulated market.

This requires hands-on experience in packaging services for corporate clients and a strong ability to collaborate across commercial, product, and marketing teams.

Your Key Accountabilities
  • Gather insights around users, industries, and competitors that exist or need to be established.
  • Position our products to stand out and appeal to specific industries.
  • Packaging our products and defining the product content strategy to ensure consistent messaging.
  • Collaborate around enhancement of our go-to-market approach and lead generation process.
  • Define, implement, and manage sales-driving campaigns to align with sales goals.
About Our Team

We are seeking a visionary marketer who can drive results and deliver outcomes. You will find joy in execution and be able to develop strong analytical and strategic thinking skills, with a positive mindset and collaborative nature.

This is likely not the first time you've faced a challenge like this. You have hands-on experience and have developed strong analytical and strategic thinking skills, with a positive mindset and collaborative nature.

Key Requirements
  • University degree in business, marketing, or a related field.
  • At least 5 years of experience in B2B marketing, with strong digital expertise.
  • Experience with product marketing and market research.
  • Proven track record of demand generation and exceeding commercial targets.
  • Experience with leading a smaller team towards clear objectives and results, and being the coordinating force between product, commercial, and marketing.
  • Fluency in Swedish and English.
  • Previous experience with tech-intensive and complex products is highly valued.


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