
B2B Product Specialist
3 days ago
Welcome to Resurs Bank AB
We're seeking a skilled B2B Marketing Manager to drive our marketing efforts in payments and lending. As a key member of our team, you'll play a pivotal role in shaping our corporate offer and positioning our products in a highly competitive market.
Your Key Accountabilities
- Lead market research initiatives to uncover user needs, competitor strategies, and industry trends, informing our product positioning and messaging.
- Collaborate with cross-functional teams to develop and execute go-to-market strategies, ensuring seamless communication across channels and enhancing our lead generation capabilities.
- Design and implement sales-driving campaigns that align with business objectives, leveraging your expertise in product marketing, market research, and demand generation.
Requirements
- Bachelor's or master's degree in business, marketing, or a related field.
- A minimum of 5 years of experience in B2B marketing, with a strong background in digital marketing, product marketing, and demand generation.
- Proven ability to exceed sales targets, combined with fluency in Swedish and English.
- Prior experience with complex products is highly desirable.
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