Senior Marketing Manager

10 hours ago


Stockholm, Stockholm, Sweden Puig Full time
Job Overview

The Marketing Manager will play a crucial role in driving business growth by developing and executing marketing initiatives across a diverse brand portfolio. This includes creating comprehensive marketing strategies in alignment with global brand objectives and regional market needs.

Key Tasks:
  • Develop and implement marketing strategies that meet global brand objectives and regional market needs.
  • Manage brand image by overseeing 360° launches and activation calendars, ensuring growth across all channels.
  • Identify gaps in marketing plans and propose effective ATL and BTL initiatives to activate brands.
  • Present strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.
  • Monitor market trends, competitive landscape, and sales performance to refine strategies and identify growth opportunities.
Media Planning:
  • Lead media strategy and planning in collaboration with the Media Agency, adapting global strategies to local markets.
  • Work with media agencies to ensure the successful implementation of campaigns within budget.
  • Oversee the development and execution of PR strategies in partnership with the PR Agency to drive impactful activations and campaigns.
Pricing & Performance:
  • Provide strategic guidance on pricing to ensure competitiveness and profitability.
  • Analyze brand performance metrics, identifying trends and opportunities for growth.
  • Work closely with sales and retail teams to maximize brand performance across sell-in and sell-out.
Leadership:
  • Lead and mentor team members to foster a culture of collaboration and high performance.
  • Devise clear roadmaps for team members' professional development, ensuring they are equipped to succeed in their roles.
  • Act as a key influencer within the organization, inspiring teams to achieve shared goals.

What We're Looking For:
• At least 5 years of experience in brand management, category management, or a similar marketing role.
• Proven success in managing marketing campaigns within the luxury, FMCG, or cosmetics sectors.
• Experience in retail marketing and digital marketing is essential.
• Team management experience, including responsibility for the development of direct reports.



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