Chief Marketing Officer
3 hours ago
Viaplay Group is a leading entertainment company that delights millions of people every day through our streaming services, radio networks, and TV channels. Our mission is to expand worlds and touch lives through the power of content.
We're seeking a talented professional to join our team as a VP Marketing & Communications in our Stockholm office. This role offers an exciting opportunity to drive growth, profitability, and audience engagement while strengthening our brand positioning and perception in the market.
The Role
As a key member of our Swedish Management Team, you will be responsible for aligning and executing marketing campaigns and overall accountability for all funnel campaigns, media spend, and optimization. This involves managing SAC in Sweden, overseeing editorial social media, and ensuring adherence to brand guidelines. Additional duties include developing and executing marketing strategies, guidelines, and campaigns for Viaplay and our linear channels.
Key responsibilities include:
- Leading and managing the Swedish Marketing and PR team.
- Developing and executing marketing strategies, guidelines, and campaigns.
- Overseeing and optimizing campaign budgets across all products.
- Enhancing the value and effectiveness of campaigns and PR activities.
- Driving growth, profitability, and audience engagement.
Required Skills and Qualifications
To succeed in this role, you will need:
- 10+ years of experience leading product marketing teams.
- E-commerce expertise, with a strong background in media buying, data tracking, and building high-performing teams.
- Proven ability to manage digital transformation projects.
- Ambitious, proactive, and thrives in a fast-paced environment.
- Demonstrated ability to lead and inspire teams in matrixed, multinational organizations.
Benefits
We offer a comprehensive benefits package, including:
- 30 days of paid vacation every year.
- An attractive pension and insurance scheme.
- Generous parental leave pay.
Others
We provide a safe space to grow and up-skill, with various wellbeing initiatives, including wellness allowance. Unlimited access to Viaplay is also available, allowing you to get to know the product and its features.
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