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Global Marketing Lead
6 hours ago
Job Overview:
This Senior Brand Manager will oversee brand strategy, product launches, media planning, and cross-functional collaboration to drive brand growth and optimize presence across retail and digital channels.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies in alignment with global objectives and regional market needs.
- Safeguard brand image by managing 360° launches and activation calendars, ensuring growth across all channels.
- Proactively identify gaps in marketing plans and propose ATL and BTL initiatives to activate brands effectively.
- Build and present strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.
- Regularly monitor market trends, competitive landscape, and sales performance to refine strategies and identify growth opportunities.
Requirements:
- A minimum of 5 years of experience in brand management, category management, or a similar marketing role.
- Proven success in managing marketing campaigns within the luxury, FMCG, or cosmetics sectors.
- Experience in retail marketing and digital marketing is essential.
- Team management experience, including responsibility for the development of direct reports.
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