Global Marketing Lead

6 hours ago


Stockholm, Stockholm, Sweden Puig Full time

Job Overview:

This Senior Brand Manager will oversee brand strategy, product launches, media planning, and cross-functional collaboration to drive brand growth and optimize presence across retail and digital channels.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies in alignment with global objectives and regional market needs.
  • Safeguard brand image by managing 360° launches and activation calendars, ensuring growth across all channels.
  • Proactively identify gaps in marketing plans and propose ATL and BTL initiatives to activate brands effectively.
  • Build and present strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.
  • Regularly monitor market trends, competitive landscape, and sales performance to refine strategies and identify growth opportunities.

Requirements:

  • A minimum of 5 years of experience in brand management, category management, or a similar marketing role.
  • Proven success in managing marketing campaigns within the luxury, FMCG, or cosmetics sectors.
  • Experience in retail marketing and digital marketing is essential.
  • Team management experience, including responsibility for the development of direct reports.


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