Marketing Strategy Lead

7 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

Job Description:

Company Overview

Rovio is part of the SEGA family and renowned for its flagship IP Angry Birds. We are seeking an experienced and dynamic Marketing Lead to spearhead the launch of a new SEGA game.

Key Responsibilities
  1. Develop and execute a robust marketing strategy for the new Sonic mobile game, ensuring all activities are cohesive, on-brand, and effectively target the intended audience.
  2. Oversee project management, ensuring timely delivery and addressing bottlenecks promptly. Coordinate with cross-functional marketing team members to ensure all efforts are aligned and integrated.
  3. Collaborate closely with SEGA's licensing teams in California to ensure all marketing materials and activities are approved and on-brand.
  4. Act as the primary point of contact for all marketing-related activities, ensuring clear and effective communication among stakeholders.
  5. Monitor and analyze campaign performance, providing regular updates and actionable insights to senior management.
Requirements and Qualifications
  • Proven experience in leading successful marketing launches for video games, with a strong portfolio of previous campaigns.
  • Demonstrated project management skills, with the ability to manage complex, cross-functional projects and ensure timely delivery.
  • Experience working with licensors, ensuring all marketing activities are on-brand and approved on schedule.
  • Excellent communication and collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
  • Strong analytical skills, with the ability to interpret data and adjust strategies accordingly.
Nice to Have
  • Previous experience working with high-profile IPs and global franchises.
  • Familiarity with SEGA titles and its fanbase.
  • Experience in coordinating marketing efforts for simultaneous multimedia launches (e.g., game and movie releases).


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