Digital Marketing Strategist

4 hours ago


Stockholm, Stockholm, Sweden ASSA ABLOY Global Solutions Full time

Discover Your Future as a Digital Marketing Strategist

At ASSA ABLOY Global Solutions, we are committed to providing innovative solutions for secure access control. We are seeking a highly skilled Digital Marketing Strategist to join our team.

The successful candidate will develop and execute integrated marketing campaigns that drive business results. This role involves collaborating with cross-functional teams to ensure successful execution of marketing strategies.

Key responsibilities include:

  • Developing and executing multi-channel campaign strategies in collaboration with marketing communications, product marketing, digital engagement, and sales teams.
  • Reviewing and enhancing nurture and primary email campaigns to improve inbound engagement.
  • Coordinating events, tradeshows, and product launches with the corporate event team and product marketing team.
  • Analyzing performance of the integrated campaigns (both digital campaigns and events), including engagement metrics, lead quality, and pipeline generation, to increase ROI and quality opportunities.
  • Creating and managing new landing pages, social content, webinar presentations, videos, sales templates, and scripts.
  • Supporting webpage optimization and recommending keyword and copy improvements.
  • Contributing to quarterly and annual strategic campaign plans.
  • Handling daily administrative duties, including purchase order and invoice processing.
  • Managing daily lead data management and list imports as part of standard processes, collaborating with internal and external stakeholders.
  • Maintaining relationships with third-party vendors and external agencies.

Requirements:

  • Bachelor's degree in digital marketing, marketing, or marketing communications.
  • 2-4 years of related marketing experience.
  • Experience with marketing automation tools (e.g., Marketo), project management tools (e.g., Workfront), and budget management tools (e.g., Allocadia) is a plus.
  • Strong organizational skills with the ability to meet deadlines consistently.
  • Previous experience in the software or banking and financial services industry is a plus.
  • Willingness to travel (>10%).
  • Excellent communication skills with the ability to convey complex ideas and data clearly in written, presentation, and spoken formats to various audiences.
  • Experience in creating and implementing successful promotional campaign content, marketing emails, social content, search marketing, and webpages.
  • Strong interpersonal skills and the ability to work well with team members, product management, sales, and customers.
  • Strong project management skills with the ability to balance multiple priorities.
  • Enthusiastic about enhancing analytical skills and the ability to interpret campaign data.
  • Strong understanding and experience with different marketing channels relevant to a B2B business environment.
  • Ability to work independently and achieve aggressive program goals.

Our Values:

  • Innovation and creativity.
  • Collaboration and teamwork.
  • Professionalism and integrity.


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