Global Product Marketing Strategist, Messaging Expert
4 weeks ago
We are seeking a seasoned Sr. Product Marketing Manager to join our global product marketing team. As a key member of our team, you will own the product marketing strategy and positioning, driving the go-to-market (GTM) strategy for key audiences.
This is an exciting opportunity to combine innovation, collaboration, and a friendly atmosphere with a company that values diversity, fosters creativity, and believes in great things happening when talented colleagues work together.
Your Key Responsibilities:
- Develop a cohesive product marketing strategy that positions Sinch's Messaging products as leaders in the space globally.
- Partner with regional sales and marketing leadership, and other cross-functional teams to drive product adoption and revenue growth through go-to-market planning, product strategy, marketing campaigns, and sales enablement.
- Influence the product roadmap by sharing market and customer insights with product managers, ensuring our products remain competitive.
- Advocate for customers and become an authority on competition to ensure accurate market positioning.
- Measure, analyze, and optimize product marketing programs for better business outcomes.
- Act as a thought leader on customer experience and messaging.
- Own the product marketing toolkit, including messaging, positioning, competitive intelligence, and personas.
- Develop content for external and internal audiences, such as web pages, blog posts, one-pagers, sales decks, demos, and feature functionality assets.
- Launch new product features and identify ways to drive engagement for existing features.
About You:
- You have extensive experience in product marketing at technology companies, preferably from large, international, and complex organizations.
- As a seasoned senior product marketing manager, you have launched new products or worked on complex product launches.
- You can effectively communicate and present to diverse stakeholders across different time zones.
- Customer communication tools or CPaaS experience is a plus.
- You may be required to travel.
Our Values
We
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