Senior Programmatic Strategist
3 days ago
About the Role
We are seeking a highly experienced and skilled Senior Programmatic Strategist to join our team at Mediabrands. As a key member of our programmatic team, you will be responsible for driving and developing our clients' programmatic media strategies, working closely with our client teams to deliver results-driven campaigns.
Key Responsibilities
- Develop and execute programmatic media strategies for our clients, leveraging data and analytics to optimize campaign performance
- Collaborate with client teams to understand their business objectives and develop tailored programmatic solutions
- Manage and optimize programmatic campaigns across multiple platforms, including DSPs, ad exchanges, and ad servers
- Conduct regular campaign analysis and reporting, providing insights and recommendations to improve campaign performance
- Stay up-to-date with the latest programmatic trends, technologies, and best practices, applying this knowledge to drive innovation and improvement in our programmatic offerings
Requirements
- Minimum 3 years of experience in programmatic media planning and execution
- Proven track record of delivering results-driven programmatic campaigns
- Strong understanding of programmatic media platforms, including DSPs, ad exchanges, and ad servers
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
About Us
Mediabrands is a leading global media and marketing services company, part of the Interpublic Group (NYSE: IPG). We have a strong presence in over 130 countries, with a team of over 75,000 professionals working together to deliver innovative and effective marketing solutions for our clients. Our programmatic team is a key part of our business, working closely with our clients to develop and execute programmatic media strategies that drive real results.
What We Offer
- A dynamic and fast-paced work environment, with opportunities to work on a wide range of programmatic campaigns and projects
- A comprehensive benefits package, including health insurance, retirement savings, and paid time off
- Professional development opportunities, including training and education programs, to help you grow and succeed in your career
- A collaborative and supportive team culture, with opportunities to work with experienced professionals and learn from their expertise
How to Apply
If you are a highly motivated and experienced programmatic media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role.
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