Head of User Acquisition

1 month ago

Stockholm, Stockholm, Sweden G5 Entertainment AB Full time

Job Title: Head of User Acquisition

About the Role:

We are seeking a highly skilled and experienced Head of User Acquisition to join our team at G5 Entertainment AB. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive user acquisition strategy to drive growth and revenue for our portfolio of casual games.

Key Responsibilities:

  • Develop and own the UA strategy and its implementation across G5's portfolio of casual games with a monthly multi-million dollar budget;
  • Manage several UA teams across the globe to deliver unparalleled results and operational excellence;
  • Ensure that G5's UA employs cutting-edge approaches and technologies, whether it's BI solutions, LTV prediction models, programmatic buying algorithms, UA automation or something else that's yet to surface;
  • Build strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical and Engineering teams;
  • Serve as a main point of contact and expert for the Product Teams in the field of UA;
  • Manage the relationships with all of the key UA partners to ensure the best outcomes and competitive advantages for G5;
  • Cultivate a growth-oriented, data- and achievement-driven mindset of the UA teams while also inspiring a good-natured and friendly working environment.

Requirements:

  • A minimum of 3-5 years of proven UA experience within the mobile games industry across more than just Facebook or Google Ads;
  • Technical background and/or deep understanding of automation, programmatic buying, analytics and machine learning with regards to UA;
  • Verifiable track record of growing revenue with the help of UA and managing multi-million dollar budgets;
  • Success at building teams and processes to thrive in a fast-paced, ever-changing environment;
  • Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs;
  • Uncanny ability to derive actionable insights from scraps of data;
  • A strong plus: experience with casual games (e.g. match-3, hidden object, mahjong and other casual genres);
  • A plus: skills at programming (e.g. Python) and querying data (e.g. SQL);
  • Must-haves: a positive attitude, a passion for games and a love of problem-solving.

What We Offer:

  • Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages;
  • Participate in the full product development cycle;
  • Grow your career with an international company;
  • Official/contract employment;
  • Possibility of relocation;
  • Flexible working schedule;
  • Full benefits package;
  • Comprehensive, company-subsidized medical insurance;
  • Educational programs in English with highly qualified instructors;
  • Earn bonuses from project revenue for the teams you're involved in;
  • Performance share program for key employees;
  • R&D Project Development: opportunities for creating your own project within the framework of the company;
  • Paid conferences, trainings, and workshops;
  • Internal training platform (educational webinars for all specializations within the company);
  • Fun and educational hangouts/master classes;
  • Attend our annual internal TeamUp conferences abroad;
  • Participate in charity projects;
  • Free exercise classes.

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