Senior User Researcher, Marketing

3 weeks ago

Stockholm, Stockholm, Sweden Rovio Full time

User Researcher for Marketing at Rovio

We are seeking a talented User Researcher to join our UX research team in Stockholm, Sweden. As a User Researcher for Marketing at Rovio, you will leverage your passion for user research and player psychology to help stakeholders understand their audience and develop industry-leading creatives and marketing material.

In this role, you will have the opportunity to work on Angry Birds 2, our flagship title. You will collaborate closely with many parts of the organization, including user acquisition, advertising creative, analytics, product marketing, and game teams. Your primary responsibility will be to drive a player's first mindset by championing the user and being the voice of the player.

Key Responsibilities:

  • Work with projects to understand competitive trends and help develop creative strategies that resonate with the target audience.
  • Work closely with UA creative teams to recommend and conduct research and utilize findings to inform creative direction.
  • Identify the psychological and cognitive levers that influence the effectiveness of mobile marketing campaigns.
  • Investigate, evaluate, and recommend new research techniques, technologies, methodologies, and process improvements.
  • Actively influence, prioritize, and make recommendations based on findings to creative teams, game teams, and studio management.
  • Deliver clear, actionable, and compelling insights to the product and marketing teams.
  • Advocate research findings to stakeholders through written reports and oral presentations.

Requirements:

  • 5+ years of experience working in a research role in a business environment.
  • Relevant Bachelor's degree, Master's degree, or equivalent in cognitive sciences, human-computer interaction (HCI), psychology, advertising, or related field.
  • Passionate about user research and keeping up with current industry trends.
  • Deep knowledge and passion in the areas of cognitive science, advertising, and mobile gaming and understanding the people who play them.
  • Some experience researching in an art/creative or advertising environment, preferably in a user-centric environment/using user-centric methods.
  • Extensive knowledge and a broad range of skills in research design and qualitative and quantitative methods applied in a business environment.
  • Proven ability to translate insights and findings into actionable improvements.
  • Excellent interpersonal communication, both written and verbal.
  • Experience in collaborating with cross-functional teams, including partnering with business intelligence and data scientists.
  • Proactive, independent mindset and the ability to identify research opportunities and drive projects to completion with minimal oversight.
  • Strong influencer with an interest and drive to push forward key insights/topics to company stakeholders.

Interview Process:

  • First meeting: A Talent Acquisition Partner will reach out for a quick chat to understand who you are and what your experience has been.
  • Second round: You will meet the hiring manager. The aim is for us to understand you as a researcher, what your experience has been, and what motivates you.
  • Third round: Here you will be invited to present a piece of your own research and your Rovio task research plan to other team members.
  • Last round: You will meet members of the AB2 user acquisition team, as this is a team you would work very closely with.

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