Lead User Researcher for Marketing Initiatives

2 months ago

Stockholm, Stockholm, Sweden Rovio Full time

Senior User Researcher for Marketing

Marketing Permanent

At Rovio, you will have the opportunity to engage with iconic intellectual properties, including the globally recognized Angry Birds franchise. We are dedicated to creating joyful and enduring gaming experiences. To achieve this, we prioritize a healthy work-life balance, reject crunch culture, and embrace diversity within our team. Our team consists of over 500 skilled professionals from more than 50 nations, all working collaboratively in a supportive environment.

We are seeking a User Researcher to enhance our UX research team. In this role, you will utilize your expertise in user research and player psychology to assist stakeholders in understanding their audience, thereby developing innovative marketing materials and creative strategies.

As a User Researcher for Marketing, you will:

  • Analyze competitive trends to inform creative strategies that resonate with target audiences and uncover new opportunities.
  • Collaborate with user acquisition creative teams to recommend and implement various research methodologies.
  • Identify psychological and cognitive factors that enhance the effectiveness of mobile marketing campaigns.
  • Explore and propose new research techniques and process improvements.
  • Provide actionable insights to product and marketing teams through clear communication and presentations.
  • Advocate for research findings to stakeholders, including executive leadership.

Required Experience and Skills:

  • A minimum of 5 years of experience in a research capacity within a business context.
  • A relevant Bachelor's or Master's degree in cognitive sciences, human-computer interaction, psychology, advertising, or a related field.
  • A strong passion for user research and an awareness of current industry trends.
  • In-depth knowledge of cognitive science, advertising, and mobile gaming.
  • Experience in user-centric research methodologies, preferably in creative or advertising environments.
  • A comprehensive understanding of research design and both qualitative and quantitative methods.
  • Proven ability to translate research insights into practical improvements.
  • Excellent communication skills, both written and verbal.
  • Experience collaborating with cross-functional teams, including data scientists.
  • A proactive mindset with the ability to identify research opportunities and drive projects independently.
  • Strong influencing skills to advocate for key insights among stakeholders.

Interview Process:

  • Initial meeting with a Talent Acquisition Partner to discuss your background and the role.
  • Follow-up with the hiring manager to explore your research experience and motivations.
  • Presentation of your own research work and a proposed research plan.
  • Final meeting with members of the user acquisition team.

We are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures.

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