Lifecycle Marketing Manager

4 days ago

Stockholm, Stockholm, Sweden Mentimeter Full time

Mentimeter is an engagement tool designed to turn presentations into meaningful conversations. We leverage real-time interactivity and clear visualizations to ensure participants engage, contribute, and become more productive.

We believe in collaboration as the key to success. Adopting a curious and collaborative mindset is crucial for leaders. With Mentimeter, you'll play a vital role in our mission to help over 1 billion people listen, learn, and work better together.

The Position

We're looking for a Senior Marketing Automation Professional with a focus on Enterprise customers to join our Lifecycle Marketing team. In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. You'll be instrumental in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless customer journeys.

This is a highly collaborative position with significant impact on Mentimeter's enterprise growth, working at the intersection of product-led growth and account-based marketing.

Key Responsibilities
  • Enterprise Account Journeys: Collaborate with marketing, product, and sales teams to design automated communication programs aligned with our enterprise strategy, guiding enterprise accounts through the customer journey.
  • Campaigns and Automated Communication Programs: Develop personalized campaigns and communication programs—focusing on email, in-app messaging, and other channels—to engage and convert enterprise accounts.
  • Cross-Functional Alignment: Partner with marketing, sales, and product teams to ensure consistent, personalized communication strategies across the user and customer journey.
  • Lead Activation: Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
  • Optimization and Experimentation: Use A/B testing and data analysis to refine workflows, improve engagement, and increase conversions within enterprise accounts.
  • Data Management: Ensure accurate tracking, data hygiene, and trigger setup, bridging marketing automation workflows between Braze and Salesforce.

This role reports to our Lifecycle Marketing Manager.

Requirements
  • You have at least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
  • You have expertise with marketing automation platforms, such as Braze. Experience with Hubspot, Iterable is also valuable. Experience using analytics tools (e.g., Mixpanel, Looker).
  • You excel in designing and optimizing campaigns and communication programs for enterprise accounts, with familiarity in lead nurturing and account-based marketing (ABM) strategies.
  • You are data-driven, with strong skills in analyzing results, measuring campaign effectiveness, and using insights to drive continuous improvement.
  • A strong collaborator, you have proven experience working with sales and marketing teams to align automation strategies and enhance account journeys.
  • You are skilled in driving, participating in, and contributing to cross-functional projects related to user and customer journeys.
  • You thrive in a fast-paced, cross-functional environment, demonstrating proactivity, excellent organizational skills, and attention to detail.
  • You understand product-led growth models and have a solid grasp of enterprise customer journeys.

We're proud to be an inclusive workplace, embracing diversity and encouraging applicants from various backgrounds.

This role will be based in our Stockholm office and is primarily an onsite role, with the opportunity to work from home twice per week.

What Mentimeter Offers

At Mentimeter, we prioritize continuous professional development for all employees, offering access to a leadership program (including external personal coach) and relevant education to ensure we stay state-of-the-art in innovation and growth.

Your place will be in a growing company with numerous career opportunities, working on a beloved product used by more than 300 million people. We offer a healthy view on work-life balance.

All of this comes with a competitive compensation and benefits package, including pension contributions.

Culture at Mentimeter

At Mentimeter, we believe in giving everyone a voice—regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, and a place where you can have fun. We encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

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