
Marketing Automation Strategist
3 days ago
Mentimeter AB seeks a skilled Marketing Automation Manager to develop and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. This role will involve collaborating with the marketing, product, and sales teams to create seamless and impactful customer journeys.
The ideal candidate will have expertise with marketing automation platforms, such as Braze, and analytics tools like Mixpanel and Looker. They should also have a solid grasp of product-led growth models and understand enterprise customer journeys.
Responsibilities
* Enterprise Account Journeys: Collaborate with the marketing, product, and sales teams to design automated communication programs aligned with our enterprise strategy.
* Campaigns and Automated Communication Programs: Develop personalized campaigns and communication programs to engage and convert enterprise accounts.
* Cross-functional Alignment: Partner with marketing, sales, and product teams to ensure consistent, personalized communication strategies across the user and customer journey.
* Lead Activation: Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
* Optimization and Experimentation: Use A/B testing and data analysis to refine workflows, improve engagement, and increase conversions within enterprise accounts.
* Data Management: Ensure accurate tracking, data hygiene, and trigger setup, bridging marketing automation workflows between Braze and Salesforce.
About You
As a seasoned marketing professional, you'll thrive in this role if you have at least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
The ideal candidate will excel in designing and optimizing campaigns and communication programs for enterprise accounts, with familiarity in lead nurturing and account-based marketing (ABM) strategies. They should also have a strong understanding of how to leverage user behavior data to drive customer journey conversions.
A collaborative approach and excellent organizational skills are essential for this role, which involves working closely with sales and marketing teams to enhance account journeys.
Benefits
Mentimeter offers a competitive compensation and benefits package, including pension contributions. You'll also have access to a leadership program and relevant education to support your career development.
As a valued member of our team, you'll have the opportunity to work on a beloved product used by more than 300 million people, while maintaining a healthy work-life balance.
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