
Marketing Automation Manager
4 days ago
Axel Springer Group is looking for a Marketing Automation Manager to join our marketing team.
This individual will be responsible for overseeing the development and execution of marketing automation strategies and tactics to drive lead generation and business growth.
Key Responsibilities- Marketing Automation Strategy and Implementation
- Develop and implement marketing automation strategies to enhance campaign efficiency and performance.
- Campaign Development and Execution
- Develop and execute demand generation campaigns across SEM and paid LinkedIn campaigns to drive lead acquisition and conversions.
- Paid Media Campaign Management
- Manage SEM campaigns to maximize visibility and ROI, including LinkedIn paid campaigns.
- Process Improvement and Collaboration
- Work closely with the sales and marketing team to align on goals, ensure lead quality, and drive business outcomes.
- Minimum 5 years of experience in marketing automation or demand generation
- Bachelor's degree in marketing, communications, or a related field
- Current certifications in Marketing Cloud Account Engagement or comparable tools
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