
Marketing Innovation Manager
4 days ago
Xensam: A Leader in AI-powered Software Asset Management
We're looking for a talented Product Marketing Lead to join our team and shape the future of software asset management.
About the RoleYou'll be responsible for crafting compelling stories that transform complex technology into customer value. As a member of our dynamic marketing team, you'll work closely with R&D and marketing teams to develop a clear and consistent product message.
- Main Responsibilities:
- Develop and maintain our product positioning to ensure consistency across all channels.
- Craft engaging content that showcases the benefits of our technology.
- Drive product launch campaigns and regular release communications.
- Design lifecycle marketing messages for product notifications.
- Conduct market research and customer interviews to inform our narrative.
- Transform technical documentation into customer-friendly content.
- Co-create brand awareness campaigns for product positioning.
Requirements:
- 2-3 years of experience in product marketing, preferably in B2B SaaS.
- Bachelor's degree in marketing, business, or tech, with additional education in writing.
- Excellent communication and project management skills.
- Ability to analyze market trends and customer needs.
- Strong collaboration and stakeholder management skills.
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