Channel Marketing Executive
3 days ago
We are a leading provider of innovative electronics products and solutions in Europe, serving consumer, professional, semiconductor, and healthcare markets. Our European laboratories research and develop new technologies and capabilities that contribute to the Sony Group and important issues on a planetary scale.
We strive to create a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfill Sony's purpose – 'to fill the world with emotion, through the power of creativity and technology'.
As a member of our team, you will collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.
- Foster a culture of innovation and collaboration.
- Develop and implement strategies to drive growth and revenue.
- Work closely with the channel head and sell-in team for goal setting and activation plan, designing and implementing digital initiatives to drive Sony higher online sales within the assigned Sony business partners.
- Ensure online best visibility & experience (contents & location) within the channel partners, ensuring that the ranged products are shown in a compelling way and with relevant contents to the end users to drive omnichannel conversion – Online SLC (Selection, Location, Condition).
- Improve search engines and organic rankings within the channel (Sony USP wording and visibility in accordance with search relevance).
- Ensure omnichannel consistent and optimal product communication message within the assigned Sony business partners.
- Work with cross-functional teams through implementation and compliance of product communication for ensuring desired results.
- Measure and evaluate ROI and sales and promotion effectiveness of all online trade marketing activities within the channel.
- Gather marketing campaign data, evaluate the impact of strategies, and report the results.
- Target specific customer channels to promote SONY products, including pay-per-click ads, SoMe platforms, email, website contents, and SEO strategies.
- Determine which platforms to advertise on and adapt campaigns accordingly.
- Deliver online targets / Analyze market/retail data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Effectively communicate with Channel Head Team and Directors.
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