
Brand Marketing Executive
1 day ago
About the Role
We are seeking a highly motivated and experienced Brand Manager to join our team at Academic Search International. As a key member of our marketing department, you will be responsible for developing and implementing brand strategies across all Nordic markets.
In this role, you will work closely with cross-functional teams to drive business growth and results. Your primary focus will be on managing product portfolios, including performance analysis, business case creation, and product adaptation. You will also be responsible for analyzing market data and consumer trends to identify growth opportunities and improve ROI.
To succeed in this position, you must have a strong commercial mindset, excellent analytical skills, and the ability to manage complex projects simultaneously. Our ideal candidate is a proactive and entrepreneurial individual who thrives in a fast-paced environment and is passionate about delivering exceptional results.
The successful candidate will have a minimum of 4 years of experience in marketing or commercial roles within the FMCG industry. A university degree in Marketing, Business Administration, or equivalent is required.
Key Responsibilities
- P&L responsibility – closely track and follow up on targets and results, monitor sales and maximize business performance in line with commercial strategy.
- Proactively manage the product portfolio – including performance analysis, business case creation, product adaption, and trade stories.
- A&P budget management – ensure optimization, tracking and effective management of marketing spend.
- Evolve the brand strategy & brand vision across all Nordic markets, short term & long term.
- Translating brand strategy into marketing plan and go-to-market strategy across all Nordic markets.
- Setting, enhancing and optimizing the product brand portfolio for growth on all four markets.
- Planning and follow-up of 360-degree marketing plan & activations.
- Analyzing the business, market data and consumer trends to exploit growth opportunities and improve ROI.
- Being responsible for marketing budget and P&L, according to business goals.
- Presenting and driving engagement for Brand Plans both internally & externally.
- Close cooperation with international (marketing) cross-functional teams & intercompany (production).
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