
Global Brand Manager
2 days ago
MacGregor Black is partnering with a Global Consumer Goods brand to recruit a Global Brand Manager.
This exciting opportunity will see you join a fast-paced, brand-focused team at their Stockholm headquarters, where you will play a pivotal role in shaping the company's digital success.
You will be responsible for leading a team of experts in social media, brand marketing, and performance marketing, overseeing our global digital marketing budget and maximizing customer engagement and brand equity.
Key Responsibilities
- Develop and execute end-to-end digital strategies that balance brand-building with performance marketing, ensuring alignment with overall business objectives.
- Collaborate with Brand and GTM teams to create high-impact campaigns, working closely with HQ and regional stakeholders on budget allocation, strategy, and performance optimization.
- Oversee paid media, search marketing, and social channels, optimizing across platforms such as Meta Ads Manager, Google Ads Manager, TikTok, Pinterest, Snapchat, YouTube, and Affiliates.
What We're Looking For
- 6+ years of experience in digital marketing, with expertise in both brand building and e-commerce strategies.
- Strong leadership skills with a track record of managing and mentoring teams.
- Hands-on experience developing and executing digital paid media campaigns.
- Strategic thinker with a test-and-learn approach, staying ahead of digital marketing trends.
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