
Brand Community Ambassador
7 hours ago
Job Description:
We are seeking a highly skilled Brand Community Ambassador to join our team at H&M Group. As a key member of our marketing team, you will be responsible for fostering meaningful connections with our online audience and driving engagement across social and digital channels.
About the Role:
Your primary focus will be on building and nurturing our online community through authentic interactions and meaningful conversations. You will manage day-to-day conversations across various social media platforms and digital channels, ensuring timely and consistent responses to audience queries and comments.
Responsibilities:
- Community Engagement: Develop and implement strategies to build and engage our online community, leveraging sentiment analysis tools to monitor community feedback and refine interaction strategies.
- Social Listening & Actions: Actively monitor social conversations to identify opportunities for the brand to engage or respond, suggesting relevant actions and collaborations with internal teams.
- Content & Communication: Ensure all communication aligns with the brand's identity, voice, and guidelines while adhering to compliance standards across markets.
- Collaboration & Coordination: Work closely with cross-functional teams to ensure consistent messaging and a seamless customer experience, coordinating with internal teams to address community concerns and escalate issues as needed.
- Innovation & Growth: Contribute to the brand's step-change in social-first marketing by fostering a growth-oriented mindset within the team, identifying opportunities to strengthen community relationships and drive loyalty through creative initiatives.
Requirements:
- 3+ years experience managing online/social communities preferably within a global brand context
- Creative ability to set the right tonality that presents the brand in an engaging and relevant way
- Ability to manage multi-platform engagement, ensuring consistent brand voice across
- Strong attention to detail and ability to manage multiple tasks simultaneously and efficiently
- Strong communicator and collaborator working closely with various teams to ensure community management is in line with corporate guidelines, customer service, etc.
- Ability to use sentiment analysis tools and AI-driven insights for monitoring community engagement
- Growth-oriented and adaptable, staying updated with trends to support a social-first approach.
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