Brand Communication Specialist

8 hours ago


Stockholm, Stockholm, Sweden Philip Morris ApS Full time
Job Description:
  • Conduct detailed market/category research and analysis to identify local trends, consumer journey behavior, needs and preferences, and competitive landscape to define business opportunities/business issues.
  • Support the development of the Nordic Brand Communication Strategy, ensuring the analysis of current situation and identifying opportunities for growth. Coordinate, align, co-develop with relevant markets within the cluster to secure integration in the market's deployment strategies, following trade processes and market regulatory framework.
  • Contribute by developing and driving comprehensive performance marketing strategies to drive user acquisition and conversion across various direct and indirect digital channels.

In this role, you will be supporting, developing, and deploying the brand communication campaigns and initiatives that enhance brand image, visibility, tone of voice, resonate with consumers, drive brand funnel and equity as well as category/portfolio targets.



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