Paid Media Specialist
5 days ago
About Yubico
At Yubico, we're dedicated to creating a more secure online experience for everyone. As the inventor of the YubiKey, our company has been at the forefront of online security since 2007. With a strong presence in over 14 countries, we're committed to protecting against cyber threats and promoting a safer digital world.
Our Team
We're a diverse and inclusive team of innovators, working together to develop cutting-edge technology that empowers individuals and organizations alike. Our Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability, and YubiWomen, showcase our dedication to creating a workplace where everyone feels valued and respected.
The Job
We're seeking a skilled Digital Marketing Manager to join our team and help drive our digital marketing strategy forward. As a knowledgeable professional with expertise in paid media platforms and best practices for B2B and B2C digital marketing, you'll play a crucial role in achieving our business objectives.
Responsibilities
- Develop a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention.
- Collaborate on the creation and management of a paid digital marketing roadmap, ensuring alignment with cross-functional stakeholders and company goals.
- Manage and execute paid digital marketing campaigns, including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI).
- Measure and report on the performance of paid digital marketing campaigns using data analytics tools (e.g., Google Analytics, Looker, Salesforce).
- Analyze data and trends to improve digital marketing effectiveness and efficiency.
- Provide insights and reports to cross-functional teams on key metrics and campaign performance.
- Work closely with cross-functional teams, including product marketing, creative, SEO, operations, and sales to ensure cohesive marketing efforts.
- Identify new paid digital marketing opportunities to enhance customer engagement and acquisition.
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