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Digital Media Specialist
2 weeks ago
As a Paid Media Manager at Lyca Mobile Group, you will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. This role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance.
You will work closely with cross-functional teams, including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives. Your expertise in digital advertising platforms and analytics tools will enable you to analyze campaign data, generate actionable insights, and make data-driven decisions to enhance ROI and achieve KPIs.
In this role, you will have the opportunity to leverage your knowledge of the mobile telecommunications industry, consumer behavior, and digital trends to identify new opportunities in paid media and enhance customer acquisition and brand visibility.
Key Responsibilities:
- Develop and execute paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
- Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.
- Manage third-party digital agencies, overseeing their work to ensure alignment with company objectives.
- Analyze campaign data to generate actionable insights and recommendations for continuous improvement.
