Paid Advertising Specialist
2 weeks ago
SCHMACK | Growth Agency is a team of CX experts dedicated to delivering exceptional customer experiences. Our approach combines technology and creativity to develop innovative solutions that drive growth and revenue. We're passionate about helping businesses thrive in today's fast-paced market.
Job Responsibilities
We are seeking a skilled Performance Marketing Specialist to join our team. As a Performance Marketing Specialist, you will be responsible for driving customer acquisition, conversions, and overall business growth through strategic paid media efforts. You'll work closely with our CRM specialist to leverage data-driven insights and optimize our strategies for maximum ROI. Your key responsibilities will include:
Key Responsibilities:
- Campaign strategy and execution: Coordinate production, launch, and manage performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok) with a focus on maximising ROI.
- TikTok expertise: Develop and execute paid advertising strategies on TikTok, tailoring campaigns to SCHMACK's clients target audiences.
- Data-driven insights: Analyse and report on key performance metrics (e.g., CTR, CPC, CPA, ROAS) to identify opportunities for optimisation and scaling.
- Post-conversion analysis: Work closely with the CRM Specialist to understand audience behaviour after conversion and leverage insights to enhance future campaigns.
- Testing and optimisation: Implement A/B testing and other experiments on creatives, audience segments, and ad formats to improve performance.
- Budget management: Monitor and optimise campaign budgets to ensure efficient spend while achieving growth goals.
- Collaboration: Partner with internal teams (CRM, tech, content, and creative) as well as client stakeholders to align paid media campaigns with overall marketing goals.
- Trend monitoring: Stay up to date with industry trends, platform updates, and best practices, especially for TikTok and other emerging channels.
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