Digital Growth Marketing Strategist

4 days ago

Täby, Sweden Checkproof AB Full time
Company Overview
CheckProof is a pioneering SaaS company transforming the way we work with inspections in the heavy industry. Our innovative digital platform streamlines maintenance, quality control, and reporting, helping businesses achieve excellence and safety.

Job Description
We are seeking a dynamic Demand Generation Specialist to play a pivotal role in shaping and delivering demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth. Reporting to the CMO, you'll collaborate with a high-performing team and senior professionals, and work cross-functionally with sales, product, and customer success teams to deliver impactful campaigns.

The Role:
In this role, you'll focus on optimizing paid strategies, refining website performance, nurturing prospects through the funnel, and ensuring seamless collaboration with sales and content teams. Your analytical mindset and expertise in marketing automation will help you deliver measurable results while managing campaigns and budgets to maximize ROI. Your key responsibilities include:
  • Developing and executing multi-channel strategies, including paid media and website optimization, to drive awareness, lead acquisition, and pipeline growth.
  • Planning, executing, and refining marketing and ABM campaigns, while designing lead nurturing programs to improve conversions through testing and optimization.
  • Monitoring and analyzing performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI.
  • Aligning with sales on lead quality and processes, and partnering with marketing to create impactful assets like webinars and case studies.
  • Optimizing marketing automation tools (e.g., HubSpot) and managing budgets to maximize efficiency and returns.

Required Skills and Qualifications:
Preferably 5 years of experience in demand generation or growth-focused marketing, in a B2B SaaS environment. Experience in using LinkedIn and Google for paid campaigns. Proven success in designing and managing campaigns that drive pipeline growth and revenue. Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media). Strong analytical skills with expertise in data interpretation and data-driven decision-making. Experience with marketing automation tools (e.g., HubSpot), data analytics platforms, and CRM systems. Project management skills and the ability to manage multiple campaigns simultaneously. Excellent collaboration, communication, and problem-solving skills with professional fluency in English. A growth mindset and a passion for experimentation and innovation.

Benefits:
We offer a competitive salary and benefits package, as well as opportunities for professional development and career advancement. Our innovative culture celebrates creativity and innovation, and we believe in work-life harmony.

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