Demand Generation and Pipeline Accelerator

4 days ago

Täby, Sweden Checkproof AB Full time
Transforming Industry Standards
At CheckProof, we're not just changing the game - we're rewriting the rules. Our innovative digital platform is revolutionizing the way businesses approach maintenance, quality control, and reporting. As a Demand Generation Specialist, you'll play a critical role in amplifying our message, generating qualified leads, and driving ARR growth.

Key Responsibilities:
- Develop and execute multi-channel strategies to drive awareness, lead acquisition, and pipeline growth.
- Plan, execute, and refine marketing and ABM campaigns to optimize ROI and improve conversions.
- Monitor and analyze performance metrics to provide actionable insights and regular reports on funnel effectiveness.
- Align with sales on lead quality and processes, and partner with marketing to create impactful assets like webinars and case studies.
- Optimize marketing automation tools (e.g., HubSpot) to maximize efficiency and returns.

Requirements:
- Preferably 5 years of experience in demand generation or growth-focused marketing, in a B2B SaaS environment.
- Experience in using LinkedIn and Google for paid campaigns.
- Proven success in designing and managing campaigns that drive pipeline growth and revenue.
- Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media).
- Strong analytical skills with expertise in data interpretation and data-driven decision-making.
- Experience with marketing automation tools (e.g., HubSpot), data analytics platforms, and CRM systems.
- Project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent collaboration, communication, and problem-solving skills with professional fluency in English.
- A growth mindset and a passion for experimentation and innovation.

What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and career advancement.
- Innovative culture celebrating creativity and innovation.
- Work-life harmony.

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