Product Marketing Specialist
6 days ago
At Luxottica, we're driven by a passion for innovation and a commitment to delivering exceptional eyewear experiences to our customers. As a Trade Marketing Manager, you'll play a critical role in developing strategic partnerships with key retailers to drive category and share growth from a trade perspective.
Your key responsibilities will include:
- Positioning Luxottica as a strategic partner to key customers through the proposal of future-facing, insights-driven category-level initiatives.
- Activating shopper insights (consumer segments, role of channel in category, purchase behavior, etc.) by channel/retailer.
- Envisioning and creating insights-driven shopper experiences (e.g. merchandising, product selection, storytelling) with an omni-channel focus.
- Developing and managing best-in-class GTM strategies and plans to ensure program execution and overall sales targets are met.
- Managing assortment/SKU management & rationalization in conjunction with Product Development.
- Thoroughly understanding Global Marketing strategy and effectively distilling/implementing strategies in respective channels/retailers.
- Implementing Global product and brand strategies, working with Commercial teams to ensure a consistent approach to how we show up in store.
- Marketing through retailers (e.g. promo strategy, loyalty programs), especially Drug and Mass.
- Synthesizing insights/conclusions from POS analysis / business tracking /relevant market research to drive actionable strategies for channel/retailer.
- Developing strategic selling presentations partnering with marketing & commercial teams.
- Participating actively/involvement in the forecasting process and risk & opps management.
- Directing creative teams and design partners to conceptualize ideas visually.
- Pricing from consumer POV to drive demand and margin enhancement.
To succeed in this role, you'll need:
- Proven experience in trade marketing in retail, consumer or supplier environments.
- Experience developing close relationships with sales/commercial teams.
- Comfortable working in a matrix environment.
- Proficient in Swedish and English.
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