Marketing Communications Specialist

3 days ago

Stockholm, Stockholm, Sweden Traka (Assa Abloy) Full time

An Amazing Career Opportunity for a Marketing Communications Specialist

Job ID: 35287

The Marketing Specialist will plan and execute integrated marketing campaigns for HID's Authentication Business Unit within the Identity and Access Management (IAM) solutions sector. This role involves collaborating with HID's corporate marketing teams to ensure successful execution in alignment with the BU business strategy. The Marketing Specialist will work closely with the digital engagement team, product marketing team, and sales across the Business Unit.

Who are we?

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

Identity and Access Management Solutions (IAMS):

HID Global Identity and Access Management Solutions products protect more than 85 million user identities. At HID Global, we understand that no person, device, or workplace can go unprotected. This philosophy of Zero Trust drives us to create new advances in risk-based multi-factor authentication, leads us to secure user identities in converged access environments and drives the need to expand implementations with our industry-leading digital certificates and PKIaaS solution to manage them at scale.

As our Marketing Communications Specialist, you'll support HID's success by:

  • Developing and executing multi-channel campaign strategies in collaboration with marketing communications, product marketing, digital engagement, and sales teams
  • Reviewing and enhancing nurture and primary email campaigns to improve inbound engagement
  • Coordinating events, tradeshows, and product launches with the corporate event team and product marketing team
  • Analyzing performance of the integrated campaigns (both digital campaigns and events), including engagement metrics, lead quality, and pipeline generation, to increase ROI and quality opportunities
  • Creating and managing new landing pages, social content, webinar presentations, videos, sales templates, and scripts
  • Supporting webpage optimization and recommend keyword and copy improvements
  • Contributing to quarterly and annual strategic campaign plans
  • Handling daily administrative duties, including purchase order and invoice processing
  • Managing daily lead data management and list imports as part of standard processes, collaborating with internal and external stakeholders
  • Maintaining relationships with third-party vendors and external agencies

Your Experience and Background include:

  • BA/BS degree in digital marketing, marketing, or marketing communications
  • 2 to 4 years of related marketing experience
  • Experience with marketing automation tools (e.g., Marketo), project management tools (e.g., Workfront), and budget management tools (e.g., Allocadia) is a plus
  • Strong organizational skills with the ability to meet deadlines consistently
  • Previous experience in the software or banking and financial services industry is a plus
  • Willingness to travel (>10%)
  • Excellent communication skills with the ability to convey complex ideas and data clearly in written, presentation, and spoken formats to various audiences
  • Experience in creating and implementing successful promotional campaign content, marketing emails, social content, search marketing, and webpages
  • Strong interpersonal skills and the ability to work well with team members, product management, sales, and customers
  • Strong project management skills with the ability to balance multiple priorities
  • Enthusiastic about enhancing analytical skills and the ability to interpret campaign data
  • Strong understanding and experience with different marketing channels relevant to a B2B business environment
  • Ability to work independently and achieve aggressive program goals

What we can offer you:

  • Competitive salary and rewards package
  • Competitive benefits and annual leave offering, allowing for work-life balance
  • A vibrant, welcoming & inclusive culture
  • Extensive career development opportunities and resources to maximize your potential
  • To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

  • Empowerment: You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don't need to check all the boxes. If you have most of the skills and experience, we want you to apply.
  • Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
  • Integrity: You are results-oriented, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.

We make it easier for people to get where they want to go
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

#J-18808-Ljbffr

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