Marketing Lead for SEGA Game Launch

1 month ago


Stockholm, Stockholm, Sweden Rovio Full time
Marketing Lead for SEGA Game Launch

Rovio, a leading gaming company and part of the SEGA family, is seeking an experienced Marketing Lead to spearhead the launch of an exciting new SEGA game. As a key member of our growth marketing team, you will drive the development and execution of a robust marketing plan, ensuring a successful and cohesive campaign.

Key Responsibilities:
  • Develop and execute a comprehensive marketing plan tailored to the new Sonic mobile game, aligning with the simultaneous theatrical release.
  • Oversee the end-to-end execution of the marketing plan, ensuring timely delivery and addressing any bottlenecks promptly.
  • Coordinate with cross-functional marketing team members to ensure all efforts are aligned and integrated.
  • Work closely with SEGA's licensing teams to ensure all marketing materials and activities are approved and on-brand.
  • Monitor and analyze the performance of marketing campaigns, providing regular updates and actionable insights to senior management.
Requirements:
  • Proven experience in leading successful marketing launches for video games, with a strong portfolio of previous campaigns.
  • Demonstrated project management skills, with the ability to manage complex, cross-functional projects and ensure timely delivery.
  • Excellent communication and collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
  • Strong analytical skills, with the ability to interpret data and adjust strategies accordingly.
  • Possession of a passion for gaming and a deep understanding of the gaming industry, particularly mobile and social games.
What We Offer:

Rovio is committed to providing a dynamic and inclusive work environment, with opportunities for growth and development. We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name. We also offer reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures.



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