Marketing Leadership Role
3 days ago
We're a leading manufacturer of smoke-free products with over 200 years of history. We've chosen to do something incredible - to deliver a smoke-free future.
In the Nordic region, we have 1,600 employees working together in various functions and teams. Our goal is to deliver a smoke-free Nordics.
Job SummaryThe Lead Trade Marketing will oversee and drive the development and execution of comprehensive trade marketing strategies and activities across multiple sectors.
This role is critical in ensuring executional and operational excellence, innovation, and sustainability for our point-of-sale material across marketing, supply chain and retail development.
- Develop and implement overarching trade marketing strategies for B2B, B2C, and D2C sectors.
- Lead, mentor, and coach a team of skilled professionals, fostering a collaborative, innovative, and high-performing team environment.
- Oversee supply chain management for point-of-sale materials, including implementing digital workflows, managing demand planning, inventory control, warehousing, transportation, and overall coordination of all point-of-sale materials.
- Oversee procurement activities, including quotes, invoicing, vendor negotiations, and sourcing strategies, while managing purchase orders.
- Drive pilot projects, testing, and store renovations in the market.
- Supervise in-market support for point-of-sale materials and establishing an effective sales support system providing necessary tools.
- Manage budgets, cash flow, and financial accountability.
- Develop and implement effective communication strategies to support trade marketing initiatives across B2B, B2C, and D2C channels, and plan and execute impactful trade marketing initiatives.
- Drive the data collection strategy, monitor trade marketing effectiveness, and provide insights for continuous improvement.
- Optimize processes and systems for cross-functional and external team efficiency.
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