Sales Lead

12 hours ago


Stockholm, Stockholm, Sweden Dentsu Aegis Network Full time

About the Job Description

The Sales Lead role at Merkle involves driving sales growth and expansion in the Sweden market. This includes generating new leads, meeting sales quotas, and collaborating with marketing teams to develop targeted outreach campaigns.

This role requires strong communication and negotiation skills, as well as the ability to build relationships with key stakeholders, including Alliance partners and executive leadership.

You will work closely with the pre-sales team to ensure accurate and timely processing of sales opportunities, and will develop a deep understanding of the assigned industry vertical and its associated business outcomes.

Key Activities:

  • Manage the sales pipeline and forecasting accuracy for assigned vertical/territory
  • Ownership of processing Alliance partner sourced or personally sourced RFI and RFPs related to assigned vertical straight into the sales process or into a qualification process deal, owning associated documentation and running of those activities in line with best practices
  • Work closely with the Alliance Managers, Merkle solutions, strategy and practice leaders to help define and position vertical specific Go-To-Market Salesforce propositions.
  • Identify the right prospects based on industry vertical assigned, funding rounds, open tenders/RFPs and other triggers.
  • Track the movement of decision-makers through organisations that are aligned to Merkle based solutions.
  • Analyse and map our competitors' customer landscape and understand our win-themes as Merkle.
  • Source new sales opportunities through inbound lead follow-up and outbound efforts on LinkedIn, email, call, etc.
  • Represent the face of Merkle through the first customer touch point
  • Understand customer needs and requirements to qualify leads
  • Accumulate the latest trends and developments in Marketing technology and the digital marketing industry in general through an inquisitive and self-motivated approach
  • Nurture the engaged leads through engaging and curated content relevant to the prospects' business needs and our offerings


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