![FwB Agency](https://media.trabajo.org/img/noimg.jpg)
Marketing Director
10 hours ago
FwB Agency is a rapidly growing creative full-service agency known for pushing boundaries in the marketing industry. Our team has a strong track-record of delivering measurable results through innovative, results-driven campaigns. As the Head of Marketing at FwB, you will lead our marketing vertical, driving successful client activations across various channels.
This role combines strategic planning with hands-on execution, supporting clients across industries in launching dynamic marketing initiatives. The ideal candidate is an experienced marketing professional with a deep understanding of media and marketing strategy, client relationship management, and tailored solutions that achieve exceptional results.
Key Responsibilities
- Develop and execute marketing activations for clients across channels, ensuring alignment with client objectives, KPIs, and the latest industry trends.
- Integrate media planning and buying into marketing strategies, optimizing channel selection to maximize impact and ROI.
Media Expertise
- Develop comprehensive media strategies, including paid, earned, and owned media, to amplify campaign reach and effectiveness.
- Collaborate with media partners and vendors to negotiate placements, rates, and value-added opportunities.
- Stay current on media trends, tools, and platforms, applying insights to enhance client outcomes.
Client Relationship Management
- Act as the primary marketing advisor for clients, building and nurturing strong relationships.
- Present marketing plans clearly and persuasively, ensuring buy-in from stakeholders.
- Proactively communicate campaign progress, results, and recommendations, aligning client expectations with achievable goals and high-impact solutions.
- Lead and collaborate with cross-functional teams to ensure cohesive campaign development and seamless execution across channels.
Reporting and Analytics
- Own and oversee performance metrics, analyze data, and provide regular reports to clients, identifying opportunities for growth and optimization.
Trendspotting and Industry Expertise
- Stay up-to-date with industry trends, social media updates, and best practices, incorporating these insights into client strategies to maintain a competitive edge.
Qualifications
- Experience: 6+ years of experience in marketing, preferably within a digital or creative agency, with a strong background in media planning and execution alongside marketing campaigns.
- Media Expertise: Proven track record in media planning, buying, and optimization across platforms (e.g., Meta, Google Ads, programmatic).
- Skills: Strong project management, organizational, and communication skills. Proficiency in marketing, media, and analytics tools (e.g., Google Analytics, Meta Business Suite, and DSPs).
- Client-Centric Mindset: Demonstrated ability to build and maintain client relationships, with a keen understanding of client needs and industry challenges.
- Analytical Approach: Data-driven, with the ability to translate analytics into actionable insights and measurable recommendations for clients.
A successful candidate should be able to lead our marketing efforts, drive client success, and stay ahead of industry trends. If you are passionate about marketing and have what it takes to excel in this role, we encourage you to submit your application.
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