Global Market Director

6 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

About the Role

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The Market and Solutions Strategy Director will play a crucial role in shaping Sinch's market approach and positioning. This is an exciting opportunity to build and lead a team of analysts and practitioners to develop a deep understanding of market dynamics and buyer behaviors.

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You will work closely with senior stakeholders across the business to ensure that our market strategies are robust, and our product narratives are compelling and effective.

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This includes running our analyst relations program, competitive intelligence, industry associations, market segmentation, cross-platform narrative, localization, and verticalization of insights & strategies.

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You will report directly to the Sr. Vice President, Product Marketing and will be based in the UK or Sweden.

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  • Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Strategic Product Narrative: Craft and refine our cross-product and platform positioning.
  • Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.
  • Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.

About You

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To succeed in this role, you must have a commercially and business-focused mindset, with strong strategic thinking and hands-on ability.

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You should be a strong communicator, clear, concise, engaging, and persuasive across stakeholder groups, adapting content & language to the audience.

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Able to strike the right balance between being strategic and taking a data-driven approach, while also being dynamic and knowing when enough data is enough.

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  • Extensive experience in market strategy, product marketing, or a related field within the technology or communications industry.
  • Proven experience in leading teams and managing complex projects.
  • Strong understanding of market research methodologies, competitive analysis (including win/loss programs), and buyer personas.
  • Expertise in creating effective cross-product positioning and narratives; experience marketing platforms and multi-persona products.
  • Experience owning analyst relations including large market reports.
  • Experience building out Voice of the Customer programs that marry up various datasets across NPS/CSAT, customer reviews, win/loss and more.


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