Social Media Insights Manager

7 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time
Key Responsibilities

The successful candidate will be responsible for:

  1. Analyzing social media performance metrics to identify opportunities and challenges.
  2. Developing frameworks for reporting on KPIs like reach, engagement, and audience growth to guide team decisions.
  3. Staying updated on emerging trends in fashion and culture, offering timely insights for content development.
  4. Scouting social media trends, topics, and viral moments for the team to act on, ensuring the brand remains relevant and innovative.
  5. Maintaining a deep understanding of the unique functions and formats of each platform.

This role requires a strong analytical mindset, excellent communication skills, and the ability to interpret data, generate insights, and translate findings.

You will work closely with cross-functional teams to align social media efforts with broader brand goals & data strategies.



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