
Customer Acquisition Lead
2 days ago
The Customer Acquisition Lead will be responsible for developing and executing paid media strategies to drive customer acquisition and revenue growth.
Key Objectives:- Develop and implement paid media strategies that align with business objectives.
- Manage and collaborate with third-party digital agencies to execute paid media campaigns.
- Analyze campaign data to identify areas for improvement and optimize campaign performance.
- Track and measure campaign performance using key performance indicators (KPIs) such as cost per acquisition (CPA), return on investment (ROI), and conversion rates.
- Provide regular updates and insights to internal stakeholders, including senior management.
- Recommend process improvements and best practices to enhance campaign performance and efficiency.
- Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
- Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
- Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
- Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
- Experience with CRM and marketing automation platforms is a plus.
- Excellent communication, negotiation, and interpersonal skills.
- Strong project management abilities with a focus on detail and deadlines.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Proactive, results-oriented, and able to work both independently and as part of a team.
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