Brand Manager Position

3 days ago


Solna Municipality, Sweden ENGINEERINGUK Full time

About the Role

As a skilled Brand Manager, you will be responsible for driving the growth and success of Ben & Jerry's in the Nordic region. Your primary focus will be on developing and implementing brand plans that align with market insights, consumer trends, and NRM principles.

Main Responsibilities

  • Developing and executing brand strategies to increase brand awareness and drive sales.
  • Managing the Nordic product portfolio, including monitoring and reporting on in-market performance.
  • Ongoing optimization of the Nordic product portfolio based on in-market performance.
  • Leading innovation projects, building business cases, and driving projects through the Investor Board Process in collaboration with the EU team and customer development teams.
  • Ownership of P&L for B&J's projects.
  • Custodian of POS visibility for B&J's - liaising with the Marketing activation managers across Nordics and B&J EU's & Global teams on designs and guidelines for POS and other assets.
  • Artwork Champion for B&J's Nordics, managing the artwork approval process for the local team in conjunction with the B&J's European development team.
  • Monitoring and reviewing the effectiveness of innovation and renovation programs to inform future plans.
  • E-com content optimization.
  • Analyzing market, consumer, and shopper trends as well as competitor understanding to support management with insights for brand audits and long-term brand strategy.
  • Collaborating with Category managers & CMI to create Trade presentations.
  • Engaging in continuous cross-functional stakeholder management across Ice Cream Nordics, establishing close partnerships with fellow team members not only in B&J's Nordic & EU teams but also with B&J's Global digital & media teams based in Vermont, US.
  • Tasting new ice cream flavors because if it's not fun, why do it?

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