
Brand Manager Position
3 days ago
About the Role
As a skilled Brand Manager, you will be responsible for driving the growth and success of Ben & Jerry's in the Nordic region. Your primary focus will be on developing and implementing brand plans that align with market insights, consumer trends, and NRM principles.
Main Responsibilities
- Developing and executing brand strategies to increase brand awareness and drive sales.
- Managing the Nordic product portfolio, including monitoring and reporting on in-market performance.
- Ongoing optimization of the Nordic product portfolio based on in-market performance.
- Leading innovation projects, building business cases, and driving projects through the Investor Board Process in collaboration with the EU team and customer development teams.
- Ownership of P&L for B&J's projects.
- Custodian of POS visibility for B&J's - liaising with the Marketing activation managers across Nordics and B&J EU's & Global teams on designs and guidelines for POS and other assets.
- Artwork Champion for B&J's Nordics, managing the artwork approval process for the local team in conjunction with the B&J's European development team.
- Monitoring and reviewing the effectiveness of innovation and renovation programs to inform future plans.
- E-com content optimization.
- Analyzing market, consumer, and shopper trends as well as competitor understanding to support management with insights for brand audits and long-term brand strategy.
- Collaborating with Category managers & CMI to create Trade presentations.
- Engaging in continuous cross-functional stakeholder management across Ice Cream Nordics, establishing close partnerships with fellow team members not only in B&J's Nordic & EU teams but also with B&J's Global digital & media teams based in Vermont, US.
- Tasting new ice cream flavors because if it's not fun, why do it?
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