
Marketing Manager
1 day ago
Ben & Jerry's is a global ice cream company with a rich history dating back to 1978. Founded by childhood friends Ben Cohen and Jerry Greenfield, the company has grown into a key premium brand in the European Ice Cream portfolio at Unilever. Our mission is to make a positive social impact through our business while driving growth and innovation.
The Role:We are seeking a Marketing Manager to join our Nordic team. As a key member of our marketing team, you will be responsible for building brand plans based on market insights, consumer trends, and competitor understanding. Your main objective will be to drive transformational growth by leading this fantastic brand.
- Build brand plans based on market insights, consumer trends, NRM principles, channel insight, and competitor understanding.
- Day-to-day product portfolio management, including monitoring/reporting of in-market performance.
- Continuous optimization of Nordic product portfolio based on in-market performance.
- Launching new innovations, building Business Cases, and driving projects through Investor Board Process working closely with B&J's EU team & customer development teams.
- Ownership of P&L for your B&J's projects.
- POS visibility custodian for B&J's – liaising with the Marketing activation managers across Nordics and B&J EU's & Global teams on designs and guidelines for POS and other assets.
- Artwork Champion for B&J's Nordics, managing the artwork approval process for the local team in conjunction with the B&J's European development team.
- Monitor and review effectiveness of innovation and renovation programme to inform future plans.
- Ensure eCom content is optimized.
- Analyse the market, consumer and shopper trends & competitor understanding. Support management with insights as a base for Brand audits and to contribute to B&J's long term Brand strategy.
- Collaborate with Category managers & CMI to create Trade presentations.
- As a Brand Manager, you will engage in continuous cross-functional stakeholder management across Ice Cream Nordics, and establish a close partnership with fellow team members, not only in B&J's Nordic & EU teams, but also with B&J's Global digital & media teams based in Vermont, US.
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