Digital Insights Specialist

3 weeks ago


Stockholm, Stockholm, Sweden We IT Global AB Full time
Web Analyst Job Description

We are seeking a skilled Web Analyst to contribute to the optimization of our website's user experience and conversion rates. The ideal candidate will focus on analyzing website traffic, user behavior, and performance metrics to provide actionable insights and recommendations.

Key Responsibilities:
  • Website Performance Analysis: Analyze website traffic, user behavior, and performance metrics to identify areas for improvement and provide data-driven recommendations.
  • User Experience Optimization: Study user journeys and interactions on the website to identify opportunities for improving user experience and increasing conversion rates.
  • A/B Testing: Design, implement, and analyze A/B tests to experiment with different elements of the website and identify the most effective changes.
  • Continuous Optimization: Engage in an ongoing process of optimization, learning from past experiments, and applying insights to future tests.
  • Data Integrity: Proactively identify areas where data is missing or inaccurate to ensure reliable and understandable analysis.
  • Collaboration: Work closely with the product team to identify areas for improvement and assist in prioritizing and making UX design decisions.
Requirements:
  • Proven experience in web analytics and user experience optimization.
  • Strong knowledge of A/B testing methodologies and tools.
  • Proficiency with web analytics tools like Google Analytics, DEP, Optimizely, and Content Square.
  • Excellent analytical skills with attention to detail.
  • Ability to work collaboratively with cross-functional teams.


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