Market Development Lead

5 hours ago

Solna Municipality, Sweden Dun & Bradstreet Full time

About Us

We're Dun & Bradstreet, a global leader in data and analytics solutions. Our mission is to empower businesses to make informed decisions by combining global data with local expertise. We're a team of diverse thinkers and problem solvers who share a common curiosity: to find new ways to turn data into value.

The Senior Product Manager, Go-to-Market (GTM) plays a key role in our mission. This strategic leadership position oversees the launch and commercialization of products across multiple markets and channels. The ideal candidate will be responsible for crafting the GTM strategy, driving product adoption, ensuring revenue targets are met, and optimizing the product's market positioning.

Key Responsibilities:

  • Developing Go-to-Market Plans: Develop and own go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
  • Sales Enablement: Develop sales enablement materials, including presentations, demos, and training. Ensure all cross-functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
  • Cross-Functional Leadership: Lead cross-functional teams through product launches, including defining launch timelines, coordinating resources, and driving communication efforts.
  • Performance Metrics: Establish clear KPIs for measuring the success of product launches, including adoption, market share, and revenue growth metrics.
  • Marketing Collaboration: Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
  • Sales Collaboration: Collaborate with sales leadership to create compelling go-to-market materials, such as presentations, demo scripts, whitepapers, and case studies.
  • Launch Monitoring: Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
  • Executive Updates: Provide regular updates and insights to senior management on GTM effectiveness and ROI.
  • Product Performance: Take ownership of product performance in the market, including tracking revenue targets, customer acquisition, and retention metrics.
  • Competitive Analysis: Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.
  • Pricing Strategy: Work with finance and business operations teams to develop pricing models and strategies that align with market dynamics and company objectives.
  • Customer Advocacy: Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
  • Mentorship: Act as a mentor and coach to junior product managers and GTM teams, providing guidance and support to help them succeed.

Requirements:

  • Degree: Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
  • Experience: At least 8 years' experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry, with at least 3 years in a senior GTM position.
  • Skills: Strong understanding of market research, competitive analysis, and customer needs assessment. Proven track record of managing product launches and go-to-market strategies. Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize.
  • Leadership: Exceptional leadership and interpersonal skills, with the ability to manage and influence cross-functional teams. Excellent communication, project management, and presentation skills.
  • Industry Knowledge: Deep understanding of the industry and market trends relevant to the company's products.
  • Languages: Fluency in English & Swedish.

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