Product Marketing Expertise and Leadership Role

13 hours ago


Skinnskatteberg Municipality, Sweden Systemair AB - Skinnskatteberg Full time

Systemair AB is a leading company in the ventilation industry with operations in 54 countries. We strive for excellence in our products and services by providing energy-efficient and sustainable solutions.

About the Job

We are seeking a Group Product Marketing Director who will lead our product marketing efforts. This role is responsible for ensuring a harmonized and efficient way of identifying customer needs, customer and stakeholder journeys, and pairs with a balanced and effective product and value communication around Systemair offerings to identified audiences.

The ideal candidate has a relevant degree, a minimum of 10 years' experience in commercial marketing or industrial product sales, preferably from the HVAC business environment or industrial products area. Experience of developing and implementing Group common product marketing strategy and processes is a plus.

Your Key Responsibilities Include:

  • Developing and executing a product marketing strategy to enhance our communication around our product offerings.
  • Creating and customizing product messaging, positioning, features, advantages, and benefits as well as unique selling/buying propositions for respective product areas.
  • Leveraging different channels and communication packaging to correspond to the customer and stakeholder journey, thereby increasing the effectiveness of product marketing.
  • Leading and coaching the product marketing team.
  • Driving change to optimize our value proposition and product marketing process with the goal to increase competitiveness and improve profit margins.

This role contributes significantly to the organic growth and financial development of Systemair. It is central in achieving the long-term goals of the Group.



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