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Strategic Communications Specialist

2 months ago

Stockholm, Stockholm, Sweden Red Bull Full time
Job Description

Drive Global Communications

As a Communications Specialist at Red Bull, you will be responsible for developing and leading strategic communication initiatives to promote the brand and its sponsored athletes, events, and initiatives. Your goal will be to create engaging content that resonates with our target audience and drives word-of-mouth.

Key Responsibilities:

  • Develop and implement comprehensive communications plans to activate Paid, Earned, Managed & Owned media.
  • Identify story opportunities and relatable hooks with substance that will get the world talking.
  • Facilitate the translation of these stories into content that gets shared around the world.
  • Evaluate emerging trends and identify potential opportunities for Red Bull to target consumer groups more effectively.
  • Identify and constantly reflect on the most important media that matter to help drive impactful word-of-mouth.
  • Build, maintain, and leverage your strong personal network with key national medias and foster strong 360 long-term media partnerships.
  • Amplify earned media activations with traditional third-party medias, as well as opinion leaders, Red Bull's athletes, industry partners, etc.
  • Act as project manager, taking projects from A to Z, ensuring that strategies, tactics, and key milestones are set out from the beginning of any project.
  • Oversee and track project budgets, prioritizing to secure the highest return on investment.
  • Be active in media monitoring and analyzing day-to-day earned media to make data-driven adjustments in tactics and strategy.

Requirements:

  • Creative and innovative in finding big, earned reach.
  • University degree in communications, media, digital or related field.
  • 5+ years of experience as a communications/public relations professional in Communications, PR, Marketing, media-led companies, or a professional sports environment.
  • Personal network of media, PR agencies, and freelancers within the Swedish media landscape.
  • Experienced with project management, stakeholder management, and communication skills.
  • An agile team player that knows how to get the work done, adaptive, well organized, motivated, and open-minded.
  • Fluent in Swedish and English (written and spoken).