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Marketing Portfolio Lead

2 weeks ago

Solna Municipality, Sweden Unilever Full time

Job Overview

We are seeking a creative and innovative professional to lead our local impulse portfolio and activation in Sweden.

About Us

At Unilever, we believe in creating delicious and innovative ice cream experiences that bring smiles to faces of all ages. As Sweden's favorite ice cream brand, GB Glace is dedicated to spreading joy one scoop at a time.

Key Responsibilities

  1. Drive the strategic business agenda for your portfolio ensuring competitiveness, market leadership and E2E P&L ownership.
  2. Build brand plans based on market insights, consumer and shopper trends, NRM principles, channel insights and competitor understanding.
  3. Own the long-term portfolio plans and lead local innovation projects including building business cases, driving projects through the innovation process, artwork management and working closely with customer development teams.
  4. Build and execute brand 360 plans e.g. media, PR, consumer promotions, channel/retail specific marketing programs as well as owning the shopper marketing strategy and execution.
  5. Analyze and report on your brand's business results i.e. regular monitoring of performance and innovation tracking to make recommendations and optimize the portfolio and future plans.
  6. Lead brand agenda in collaboration with cross-functional teams (CBD, CMI, central teams).
  7. Responsible for the allocated media budget including spend reconciliation and timely vendor payment.
  8. Engage with different cross-functional teams and stakeholders across Ice Cream Nordics and establish close collaborations with EU platform teams.

What We Offer

  • A dynamic work environment that encourages creativity and innovation.
  • The opportunity to develop and build brand plans and drive business growth.
  • A chance to work with a talented team of professionals who share a passion for ice cream and marketing.
  • A competitive salary and benefits package.
  • Ongoing training and development opportunities.