Global Marketing Lead

3 weeks ago

Köping Municipality, Sweden TN Sweden Full time

Social network you want to login/join with:

At Hästens, we strive for a world where people sleep well – one that's more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden.

Sleep may be today's ultimate modern luxury. But it's more than that; it's a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That's why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials.

We are proud to be a world-class international brand, operating in more than 40 countries with over 300 partners in Europe, Asia, America and Africa – and still growing.

Join Our Growing Team

BE AWAKE FOR THE FIRST TIME IN YOUR LIFE

About us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.

Responsibilities

  1. Conceptualize, strategize and execute cross-functional marketing campaigns and initiatives across the Hästens organization.
  2. Propose, own, drive and fully implement and evaluate key marketing campaigns and initiatives to further grow Hästens at least 10X growth with 30%+ EBIT with absolute determination.
  3. Create and balance B2C and B2B marketing campaigns and activities mix in line with short-term tactical and long-term strategic growth ambitions and analyse and report ROI metrics.
  4. Leverage internal resources and tools to the maximum.
  5. Manage special projects as per assignment.

BAP strategies

  1. Collaborate with Sales, Retail and Hospitality on Business Action Plan (BAP) across all channels.
  2. Strategize, develop and refine Hästens Marketing and Communication plans on total brand and product/activity level to support overall business objectives.

Oversee rolling communication and marketing (investment) plans on program, channel, market and activity level.

  1. Rolling marketing investment plans (including budgets, forecasts and invoice checks) per program, for all channels and on market level across all 40+ markets in close collaboration with Marketing peers, Finance, and Sales, Retail and new channels.

Customer Marketing and Consumer and Market insights

  1. Lead Marketing Automation and Marketing Performance Management.
  2. Lead our Salesforce Marketing Automation activities.
  3. Lead our Marketing Performance Management (KPIs, dashboard management, ROI).
  4. Lead the Marketing Investment Tracking and Planning.
  5. Research and analyse customer and market insights and transform them into actionable proposals on how to improve business performance.

Marketing processes

  1. Review, refine and set up end-to-end marketing processes to increase agility, speed, efficiency and effectiveness in delivering customer engagement and marketing performance.

Facilitate communication, collaboration and achieving results within the Global Marketing team and with other departments.

  1. Act as an "Air-Traffic-Controller" and integrator for the Global Customer & Marketing team.
  2. Unburden the head of marketing by continuously and proactively take on initiatives and recurring tasks.
  3. Leverage IT tools (Jira, Teams etc.) to communicate as well as manage activities and projects in a transparent way.
  4. Create key Marketing presentations for the Executive Team, Sales Boot Camp (SBC), specific tenders, high-profile collaboration pitches, new business development, hospitality and other opportunities.
  5. Establish a very close working relationship with Sales (Wholesale, Retail, NBD, Hospitality) and other key departments such as Finance, HR, Sales Backoffice, Operations, Training etc.

Minimum Qualifications

  1. Minimum 7 years of experience working within Marketing, preferably in B2C and B2B.
  2. Strong Leadership skills - experience in managing teams and driving departments.
  3. Extensive experience in creating Marketing Strategies and Investment plans.
  4. Extensive experience in creating and executing multi touch point marketing strategies and campaigns.
  5. Experience in Marketing Automation and Marketing Performance.
  6. Experience in Performance Management.
  7. Experience in digital solutions and Tools such as Salesforce, Jira etc.

Application process:

If you want to join our exciting journey and a fantastic team, please upload your CV with a short cover letter. Due to GDPR, we only accept applications through our career page. Do not wait too long with your application as interviews are held continuously.

We offer a comprehensive and competitive salary and benefits program.

Commitment Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.

#J-18808-Ljbffr

  • Global Marketing Strategist

    1 week ago

    Köping Municipality, Sweden TN Sweden Full time

    At TN Sweden, we strive for a world where people sleep well – one that's more joyful, peaceful and loving. Our company has been refining our work for generations.Job DescriptionWe are looking for a skilled Global Marketing Lead to conceptualize, strategize and execute cross-functional marketing campaigns and initiatives across the Hästens...

  • Marketing Director

    1 week ago

    Köping Municipality, Sweden TN Sweden Full time

    We believe that every bed is bespoke and made by hand using only the best natural materials.About UsWe have been committed to crafting the best sleep since 1852.Our VisionWe want to provide the most restful sleep for people who want to lead a higher quality of life.Our MissionTo deliver exceptional customer experiences and drive business growth through...

  • Senior Marketing Lead

    1 week ago

    Köping Municipality, Sweden TN Sweden Full time

    Sleep may be today's ultimate modern luxury, but it's more than that; it's a biological necessity and the foundation of our entire wellbeing.About UsWe are a world-class international brand, operating in more than 40 countries with over 300 partners in Europe, Asia, America and Africa – and still growing.Our VisionWe want people to sleep well so that they...

  • Digital Marketing Director

    1 week ago

    Köping Municipality, Sweden TN Sweden Full time

    We strive to hone our world-class craft in our factory in Köping, Sweden, and deliver bespoke designs using only the finest natural materials.Job DescriptionWe are seeking a highly skilled Global Marketing Lead to drive business growth through effective marketing strategies and campaigns.Main Responsibilities:Create and execute multi touch point marketing...

  • Global Recruitment Marketing Director

    1 week ago

    Solna Municipality, Sweden Hitachi Vantara Corporation Full time

    The OpportunityWe are excited to offer an exceptional opportunity for a Senior Employer Branding Specialist to join our team in Sweden.This role offers the chance to shape the company's identity and attract top talent as a Senior Employer Branding Specialist. You will drive employer branding, recruitment marketing, and university relations initiatives that...

  • Global Marketing Coordinator

    4 days ago

    Staffanstorp Municipality, Sweden Carex Sweden Full time

    About the RoleThis is an exciting opportunity for an experienced Brand Manager to join our team in Malmö.The successful candidate will be responsible for leading our marketing efforts, developing and executing marketing strategies, and maintaining market competitiveness.Minimum 3 years of experience in brand management within the FMCG sector.Fluency in...

  • Global Product Lead for Environmental Solutions

    2 weeks ago

    Vellinge Municipality, Sweden TN Sweden Full time

    We are seeking a highly experienced product manager to lead our global product development efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive revenue growth and market expansion.Key ResponsibilitiesIn this role, you will:Develop and implement effective product roadmap strategies to achieve...

  • Global Pricing Specialist

    1 week ago

    Nacka Municipality, Sweden Epiroc Group Full time

    Foster a supportive environment where everyone thrives as an experienced leader with genuine interest in people. As Global Pricing Manager at Epiroc Drilling Tools Division, you will play a key role in shaping and executing pricing strategies for the Tools Division across global and local markets.About the RolePricing Excellence: Optimize profitability,...

  • Product Manager for Global Market Growth

    2 weeks ago

    Vellinge Municipality, Sweden TN Sweden Full time

    At TN Sweden, we are committed to innovation and excellence in the field of water treatment. As a Senior Product Development Role in Water Technologies, you will play a crucial part in shaping the future of our company.Company OverviewWe are a forward-thinking organization dedicated to creating cutting-edge solutions for water purification. Our team is...

  • Market Leader

    2 weeks ago

    Sundbyberg Municipality, Sweden SD Worx Full time

    At SD Worx, we are a leading European provider of Payroll & HR services with global reach. Our mission is to bring people solutions to life, so companies can turn Human Resources into a source of value for the business and its people.About the RoleWe are seeking a highly motivated, seasoned growth-focused leader to drive our strategic objectives, manage key...

  • Digital Development Team Lead with Financial Expertise

    7 days ago

    Köping Municipality, Sweden Hästens Sängar AB Full time

    Job DescriptionAt Hästens Beds, we are seeking a highly skilled and motivated Digital Development Team Lead in Köping or Amsterdam with a strong financial background to join our dynamic team. The ideal candidate will be flexible, business-minded, and possess excellent project management skills. This role requires a hands-on leader who is ready to drive...

  • Category Marketing Manager Nordics

    2 weeks ago

    Solna Municipality, Sweden Miele Nordics Full time

    The CATEGORY MARKETING MANAGER is responsible for successfully developing and executing category strategies within the Nordic markets Denmark, Sweden, Norway, and Finland. This involves driving growth and optimising the product portfolio in line with Miele Nordic's strategic goals. You will collaborate with cross-functional teams, including Brand Marketing,...

  • Quality Process Development Lead

    1 week ago

    Köping Municipality, Sweden TN Sweden Full time

    Quality Process Development LeadWe are seeking a Quality Process Development Lead to join our team at TN Sweden. As a key member of our quality team, you will be responsible for developing and implementing quality processes and procedures to support our global growth.Your primary focus will be on developing scalable quality systems, including continuous...

  • Innovative Digital Development Team Lead with Financial Insight

    7 days ago

    Köping Municipality, Sweden Hästens Sängar AB Full time

    Job DetailsWe are seeking a Results-Driven Salesforce Team Lead with Financial Background to join our dynamic team in Köping or Amsterdam. As a key member of our team, you will be responsible for leading and managing the Digital development team, ensuring the delivery of high-quality solutions that meet business requirements. You will collaborate with...

  • Results-Driven Salesforce Team Lead with Financial Background

    7 days ago

    Köping Municipality, Sweden Hästens Sängar AB Full time

    Job SummaryWe are seeking an Innovative Digital Development Team Lead with Financial Insight to join our dynamic team in Köping or Amsterdam. As a key member of our team, you will be responsible for leading and managing the Digital development team, ensuring the delivery of high-quality solutions that meet business requirements. You will collaborate with...

  • Technical Lead in Salesforce Commerce Cloud

    7 days ago

    Köping Municipality, Sweden Hästens Sängar AB Full time

    We are seeking a Technical Lead to join our team in Köping or Amsterdam and lead the development of digital solutions for e-commerce platforms. The ideal candidate will have a strong background in both front-end and back-end development, with a focus on delivering seamless customer experiences.About the role:Lead the development of digital solutions for...

  • Global E-Commerce Manager

    4 weeks ago

    Staffanstorp Municipality, Sweden Carex Sweden Full time

    Carex Sweden is a fast growing Dermocosmetic and FMCG company, marketing leading clean cosmetic and dermocosmetic brands primarily in selected European Countries ( Sweden, Turkey, Romania and Benelux , Germany), Middle East and CIS countries. We are looking for a Global E-Commerce Manager experienced professional to lead our U.S. e-commerce strategy,...

  • Global Planning Director

    2 weeks ago

    Järfälla Municipality, Sweden SAAB Full time

    Saab is a leading defence and security company with an enduring mission to help nations keep their people and society safe. We're committed to innovation and excellence, and we're looking for talented professionals to join our team as Global Planning Director.About the RoleThe Global Planning Director will be responsible for leading our global planning team...

  • Global Procurement Lead for Software and Infrastructure

    1 week ago

    Solna Municipality, Sweden Tieto Full time

    About this PositionThis Global Procurement Lead for Software and Infrastructure role requires experience in working with global software and/or hardware suppliers, preferably in software licensing from infrastructure, security, and compliance, and cloud-based solutions business models.Responsibilities:Develop and execute category plans to capture short- and...

  • Marketing Strategist for European Market

    1 week ago

    Solna Municipality, Sweden TN Sweden Full time

    We are looking for a talented Marketing Strategist to join our team in Solna. As a Marketing Strategist for the European market, you will be responsible for developing and executing retail footprint strategies for European accounts.You will collaborate with sales organization, retailers, and distributors to provide industry-leading service for marketing...