
Senior Marketing Strategist
3 days ago
About BrightBid AB
BrightBid AB is a leading AdTech company leveraging AI and human expertise to optimize Google Ads for businesses. Our innovative approach has enabled clients to achieve a 35% increase in results on average.
We are seeking a skilled Marketing Specialist with 2-3 years of experience in marketing operations, lead generation, and quality optimization. This role is based in Stockholm and supports the Head of Marketing in delivering high-quality inbound and outbound marketing efforts.
The ideal candidate thrives in a fast-paced environment, is data-driven, and can create compelling content that attracts and converts the right audience.
Key Responsibilities:
- Design and execute campaigns to attract high-intent leads through organic, paid, and ABM strategies.
- Collaborate closely with the SDR team to ensure seamless lead management and nurture qualified prospects.
- Develop and implement strategies to acquire high-quality leads through various channels (e.g., webinars, contact lists, contact sourcing).
- Work with HubSpot to track lead quality, segment audiences, and optimize nurturing sequences.
- Develop and execute email marketing campaigns to nurture leads, drive conversions, and improve customer retention.
- Use data to analyze lead sources, optimize conversion rates, and ensure marketing efforts contribute to pipeline growth.
Required Skills & Qualifications:
- Paid Acquisition Knowledge – Experience in running digital marketing campaigns across LinkedIn, Meta, Google Ads, and other channels to maximize impact.
- Proficiency in email marketing platforms (e.g., HubSpot) and automation tools.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics).
- Proficiency in various marketing platforms and technologies (e.g., Google Ads, Facebook Ads Manager, CRM systems).
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and as part of a team.
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