Strategic On-Trade Brand Manager

8 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

At The Absolut Group, we are redefining the global spirits market and shaping the world we live in. Our company is a leading manufacturer of premium spirits brands, including Absolut Vodka, Beefeater Gin, Malibu Rum, Kahlua Liqueur, and Altos Tequila.

About the Role

The Advocacy team has responsibility for multiple brands in The Absolut Group portfolio to champion the On-trade & Experiences through key strategies, partnerships, visibility priorities & activation programs that enhance consumers' engagement with our brands. As an On-Trade expert, you will sharpen our understanding of customers, bartenders, and consumers in their on-trade journey to evolve our capabilities and develop consumer-centric trade strategies that support customers' business objectives.

  • Develop and execute brand building visibility assets and activation programs in collaboration with markets to drive impact and menu prioritization.
  • Understand the global on-trade arena by systematically collecting and reporting information on channel trends and data to identify new opportunities.
  • Collaborate with Experiences to create holistic and scalable activations for various types of accounts.
  • Support Shopper team to execute strong TTL programs.


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