Digital Strategy Manager

2 days ago


Stockholm, Stockholm, Sweden MacGregor Black Full time

A Global Luxury Brand is partnering with MacGregor Black to recruit a Senior Marketing Specialist.

This exciting opportunity allows you to take ownership of a key role within an international brand, shaping its digital marketing success.

You will play a pivotal role in increasing brand awareness and driving traffic to the digital flagship store.

As a Senior Marketing Specialist, you will be responsible for leading a global team overseeing paid digital media, performance marketing, and search strategies.

We are looking for a proactive, structured, and results-driven individual with fluency in English.

Key Responsibilities:

  • Lead and develop a team of social media and performance marketing specialists, managing a global digital marketing budget to maximize brand reach and customer engagement.
  • Partner with content and creative teams to develop high-impact social media campaigns that align with overall marketing objectives.
  • Develop and execute flexible and results-driven digital marketing strategies, focusing on key KPIs such as new customer acquisition (NCA), revenue, ROAS/CoS, CAC, traffic, and brand awareness.
  • Leverage data insights, attribution modeling, and customer behavior analysis to refine marketing efforts, increase conversion rates, and drive ROI.


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