Audience Data Platforms Product Lead

5 days ago


Stockholm, Stockholm, Sweden H&M Group Full time
Company Overview
The H&M Group is a global fashion leader, known for its commitment to sustainability and affordability. Our goal is to provide exceptional design at affordable prices, while promoting sustainable practices throughout our supply chain.

We are a diverse team of thousands of passionate and talented individuals, united by our shared culture and values. Together, we strive to push the fashion industry towards a more inclusive and sustainable future.

Job Description
As a Product Manager, you will be responsible for leading the development and execution of our Customer Data Platform (CDP) solution globally. You will work closely with cross-functional teams to drive the product vision, strategy, and roadmap, focusing on enhancing audience targeting and segmentation capabilities to deliver personalized customer experiences across email, site, app & paid media channels.

Your key responsibilities will include:
1. **Product Leadership**: Lead and manage a cross-functional team to develop, implement, and oversee tech solutions and capabilities on a global scale. Define, align, and communicate product vision, strategy, and roadmap with our brand direction and business needs.
2. **Customer Value Creation**: Develop and implement solutions to create exceptional value for our customers and business users through effective adoption of CDP capabilities and audience-driven marketing activation strategies.
3. **Stakeholder and Partner Collaboration**: Work closely with internal teams and external vendors to ensure alignment with business goals and desired outcomes, understand strategic priorities that address critical business challenges.
4. **Business Case Development**: Create hypothesis-driven business cases to outline the expected value from product improvements and secure necessary funding. Manage project risks and issues effectively to ensure successful product delivery. Oversee the timely delivery of new features and products, ensuring resources are allocated appropriately to support business needs.

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