Global Product Lead

4 days ago


Stockholm, Stockholm, Sweden H&M Group Full time

At H&M Group, we're on a mission to revolutionize the fashion industry through sustainable and inclusive practices. Our goal is to liberate fashion for the many by delivering exceptional design, affordable prices, and innovative solutions. As a Product Manager, you will play a crucial role in leading our Audience Data Platforms product team, responsible for developing, improving, and scaling modern MarTech solutions.

As a key member of our Marketing Business Components area, you will collaborate closely with internal teams and external vendors to ensure alignment with business goals and desired outcomes. Your primary responsibility will be to drive the product vision, strategy, and roadmap for our Customer Data Platform (CDP) solution, focusing on enhancing audience targeting and segmentation capabilities to deliver personalized customer experiences across email, site, app & paid media channels.

With a strong understanding of CDP architecture and functionalities, you will leverage your expertise in solution integration, data ingestion, data processing, and data activation needs. You will also have hands-on experience in Agile and Scrum methodologies, project timelines, resources, and deliverables, as well as knowledge of GCP services, including BigQuery, Cloud Storage, Dataflows, and security, compliance features.

The ideal candidate will possess a proven track record of experience (5+ years) within the area of marketing and advertising tech solutions related to CDP, CRM, audience management, and channel activation. You should have a strong understanding of global data protection and privacy acts such as GDPR, CCPA, etc., and be familiar with user behaviors, customer journey, and end-user feedback.


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