
Data-Driven Product Development Director
6 days ago
Data-Driven Decision Making
">H&M Group is dedicated to making data-driven decisions that drive business growth and customer satisfaction. As a leader in the retail industry, our goal is to leverage data insights and analytics to inform our marketing strategies and improve customer experiences.
">We are seeking an experienced Audience Data Platforms Product Manager to join our Marketing Business Components area, driving core MarTech capabilities globally. This role will lead the development and execution of our Customer Data Platform (CDP) solution, ensuring seamless integration with the marketing technology stack and data mesh.
">The successful candidate will be responsible for defining and executing the product vision, strategy, and roadmap, focusing on enhancing audience targeting and segmentation capabilities to deliver personalized customer experiences across multiple channels.
">This role requires strong leadership skills, collaboration with cross-functional teams, and expertise in Agile methodologies. The ideal candidate will have experience with CDP architecture, audience management, and channel activation, as well as knowledge of data protection and privacy regulations.
">Product Development and Ownership
">We believe in empowering employees to take ownership of their work and contribute to the company's success. This role offers a unique opportunity to lead the development and execution of our Customer Data Platform (CDP) solution, ensuring seamless integration with the marketing technology stack and data mesh.
">We are committed to fostering a culture of innovation and experimentation, where employees feel encouraged to try new approaches and share their ideas. Join us and be part of a dynamic and inclusive work environment that empowers creativity, innovation, and teamwork.
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