Customer Data Platform Solution Manager

6 days ago


Stockholm, Stockholm, Sweden H&M Group Full time
Key Responsibilities
As a Product Manager, you will be responsible for leading the development and execution of our Customer Data Platform (CDP) solution globally. You will work closely with cross-functional teams to drive the product vision, strategy, and roadmap, focusing on enhancing audience targeting and segmentation capabilities to deliver personalized customer experiences across email, site, app & paid media channels.

You will contribute to the ideation, analysis, and business case creation to improve and scale our audience management and activation solutions, implement new use cases including the automation of target segment creation, enabling cross-channel activation, omni-experience personalization, and cross-channel orchestration.

Your key responsibilities will include:
1. Leading and managing a cross-functional team to develop, implement, and oversee tech solutions and capabilities on a global scale.
2. Defining, aligning, and communicating product vision, strategy, and roadmap with our brand direction and business needs.
3. Developing and implementing solutions to create exceptional value for our customers and business users through effective adoption of CDP capabilities and audience-driven marketing activation strategies.
4. Collaborating with internal teams and external vendors to ensure alignment with business goals and desired outcomes, understanding strategic priorities that address critical business challenges.
5. Creating hypothesis-driven business cases to outline the expected value from product improvements and securing necessary funding.

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